Reports

A report is the full story of a project: the question you set out to answer, what the conversations revealed, and the evidence behind each finding. Gather drafts it for you automatically once a project has enough responses, pulling together themes, supporting quotes, and recommended next steps so you have something stakeholder-ready without starting from a blank page.

What’s in a report

Whatever your project set out to learn — brand perception, message or concept testing, pricing, competitive positioning, or customer loyalty — the report is shaped around that question. Each one pulls together:

• The findings — the themes and patterns that came up across your conversations, with the supporting quotes that back each one.

• The numbers behind them — where your questions produced measurable results, so you can see how strong a pattern is, not just that it exists.

• Recommended next steps — what the evidence suggests you do about it.

When to use it

Reach for a report when the findings need to travel:

• Briefing leadership or the board on what a study found and what to do next.

• Handing a client or a cross-functional team a decision-ready summary.

• Backing a big call — pricing, positioning, a launch — with evidence anyone can trace to the source.

• Creating a lasting record of a project you can revisit as strategy evolves.

Editing and sharing

Every report is fully editable — rewrite sections, drop findings you don’t need, and reorder to fit your story. When it’s ready, share it with a link or export it, and apply your brand so it looks like it came from your team. Because findings link back to the underlying conversations, anyone reading can trace a claim to the source.