Insights

Insights is the always-on layer that rolls every conversation up into trends you can track over time. Where a single project answers a specific question, Insights watches the bigger picture — turning the steady stream of feedback into dashboards that show how customer sentiment, relationships, and channels are moving. It updates automatically as new conversations come in, so the view is always current. Insights is organized into four tabs.

Overview

A high-level summary of your key metrics and performance at a glance — the fastest way to see how things are tracking before you drill into a specific area.

Operations

The operational view of how feedback is performing: response and completion rates, conversation volume over time, and where in your interviews people drop off. Use it to spot whether you’re collecting enough signal and where your research process can be tightened.

Relationships

How sentiment and loyalty are trending across your audience — overall satisfaction, themes that drive people toward or away from you, and how specific segments feel over time. Use it to catch shifts in how customers feel before they show up in churn or revenue.

Channels

Where your feedback is coming from and how each source performs — email, in-product, links, and any connected integrations. Use it to see which channels deliver the richest conversations and where to invest to reach more of your audience.