Competitor Research

Competitor Research keeps a running pulse on the rivals that matter to your business. Gather monitors competitor activity and surfaces it as a feed of signals — launches, positioning shifts, pricing changes, and customer chatter — so you’re never caught off guard. When a signal raises a question worth answering with real customer or market input, you can turn it into a project in one click.

What’s in the feed

• Tracked competitors — the set of rivals Gather is watching for you, which you can adjust at any time.

• Signals — notable moves and mentions, summarized so you can scan them quickly.

• Suggested questions — research angles Gather recommends based on what a signal implies.

Turning a signal into research

Click Research this on any signal and Gather spins up a project built around it — for example, testing how your customers react to a competitor’s new feature, or whether a rival’s pricing change creates a switching opportunity. As with every recommendation, the objective, audience, and interview come pre-filled and fully editable, so you go from “interesting move” to live research in minutes.