Projects & Recommendations

Gather doesn’t just store your research — it tells you what to do next. The Projects area is your command center: it shows the projects you’re actively running, surfaces AI-prioritized recommendations for what to research next, and keeps a live pulse on your market and competitors. Instead of staring at a blank page wondering what to ask, you start from a ranked list of high-impact opportunities.

What you’ll find here

• Active Projects — every project you’ve launched or that’s in progress, with its status at a glance so you can jump back in.

• What to run next — AI-generated research recommendations, ranked by impact and grouped into Customer, Market, and Competitor lanes.

• Competitor Research — a live feed of competitor moves and signals you can turn into a research project in one click.

• Content Library preview — a quick look at the reports, social cards, and other assets Gather has generated from your research.

How recommendations work

As you add brand details, run projects, and connect data, Gather continuously analyzes what it knows about your business and where the gaps are. It then proposes the research most likely to move the needle — a new audience to talk to, a positioning question to test, or a competitor worth digging into. Each recommendation is a ready-to-run project: review it, tweak the objective and audience if you want, and launch. The two subtabs in this section explain each recommendation type in detail.