Welcome to Gather

Your guide to AI-powered conversational research

Gather helps marketing teams get campaign-ready research content fast.

Whether you’re conducting market research, running customer research, or collecting customer feedback, you can use our conversational AI to run deep, contextual interviews at scale, bridging the gap between quantitative and qualitative feedback.

Read on to learn more about setting up your workspace, building and launching projects that turn these conversations into actionable insights. To start, a brief TL;DR.

TL;DR: From questions to insights - fast

Actionable insights in hours. Go from a custom survey to campaign-ready content in days, all on one platform.

1. Create the optimal survey

2. Selecting your ideal audience

3. Deploy and get responses fast

4. Unique, actionable insights

5. Custom branded content

In this section, you’ll learn:

• What the platform does and how it works

• How to launch your first project and start collecting conversations

🤔 Who uses Gather

Gather supports teams across multiple industries:

• SaaS companies - Your AI-powered Voice of Customer platform. Automate research, real-time feedback, customer stories, and personalized journeys at scale.

• E-Commerce - Automate your customer journey, from market research and real-time feedback to glowing reviews and personalized marketing that drives retention.

• Dining - Connects you with your customers in real time to boost reviews, streamline support, and simplify catering.

How the platform works (high-level overview)

To begin using Gather:

1. Access your brand

• If a brand already exists for your email domain, it's set up for you with your company's identity, tone, and voice, and every project inherits these settings. If not, you'll be asked to tell us about your business to create it.

2. Create a Project

• Personalize your Projects for a set goal and choose a preferred audience.

3. Upload brand knowledge

• Provide Projects with relevant context about your products, services, and company to ensure informed conversations.

4. Launch Projects and review insights

• Engage users across channels and analyze results in the Insights dashboard with AI-powered analysis.

5. Generate and share reports

• Transform insights into branded, campaign-ready content and shareable reports.

Our main use cases

Market Research

Create Projects to test concepts, messaging, or ideas. Projects guide users through structured conversations and collect qualitative insights at scale.

Customer Research

Run discovery-style conversations to understand needs, motivations, and behaviors. Build richer context through follow-up questions and ongoing Conversations.

Customer Feedback

Collect NPS and satisfaction feedback, route responses automatically, and surface trends through Insights. Handle positive, neutral, and negative feedback within a single Project.