Glossary

Key terms you’ll see throughout Gather:

• Project: a single piece of research with its own objective, audience, and conversation flow.

• Objective: what you want to learn; the brief that shapes the AI interview.

• Audience: who you talk to: a Research audience we source for you, your own contacts, a shareable link, or synthetic respondents.

• Synthetic Research: AI-generated respondents used to pressure-test a study before fielding it to real people.

• Conversation: one respondent’s interview with the AI, viewable as a full transcript.

• Primary / Action / Spam: the triage tabs that sort conversations by status.

• My Brand: your business profile in Configure — who you are, what you sell, your voice, and your visual identity — that Gather uses as context for every project.

• Locations: the places you operate, registered so research and insights can be organized and compared by site.

• Blind Mode: running a study unbranded so answers stay unbiased — the default when you want honest market feedback rather than reactions to your brand.

• Escalation Contacts: the email contacts notified when a conversation needs a human, such as a complaint or a sensitive issue.

• Insights: the synthesized themes, patterns, and takeaways Gather pulls from across all your conversations.

• Explore: chatting directly with your collected data to ask follow-up questions and dig into what respondents said.

• Content Library: where Gather turns your research into assets — reports, social cards, blog & AEO, and ebooks.

• Recommendations: Gather’s prioritized “what to run next” suggestions, grouped into Customer, Market, and Competitor lanes.

• Synthetic Personas: brand archetypes Gather builds from completed research — data-grounded profiles you can talk to.